Turning commercial strategy into profitable growth.
CE Advisory Group helps B2B companies improve commercial performance through market strategy, product and portfolio management, pricing, negotiation and commercial execution.
Create Value. Communicate Value. Capture Value.
How We Help
How We Help
Market & Growth Strategy
Identify where to compete and how to win through market targeting, segmentation and customer prioritization.
Product & Portfolio Strategy
Align products, innovation and portfolio choices with the most attractive markets and customer opportunities.
Pricing & Value Capture
Translate customer value and market dynamics into stronger pricing and improved profitability.
Negotiation Readiness
Prepare for consequential negotiations through customer insight, offer architecture, pricing strategy and disciplined negotiation planning.
Commercial Transformation
Connect strategy, capabilities, processes and execution to improve commercial performance.
Our Approach
Commercial excellence is a system.
Our Commercial Operating System connects the capabilities required to create, communicate and capture value.
Create the right value. Communicate it effectively. Capture a fair share of the value created.
Experience & Impact
Built from operating experience. Focused on measurable value.
$400M+
Incremental EBITDA
From offer development and negotiation strategy across 400+ large, complex commercial negotiations.
$200M+
Annual Recurring Value
Generated through global B2B pricing transformations.
$10B+
Revenues Impacted
Through commercial excellence interventions spanning pricing, portfolio strategy, and go-to-market transformation.
Let's Talk
Start with the business problem.
Whether the opportunity is growth, pricing, portfolio performance, a consequential negotiation or broader commercial transformation, we bring practical experience and a disciplined approach to creating measurable value.
CE Advisory Group | Atlanta, Georgia